Privacy Policy for Pet Parents
Honor Pet Privacy Policy for Pet Parents
Last updated February 7, 2025
PLEASE READ THIS HONOR PET PRIVACY POLICY (this “Privacy Policy”) CAREFULLY. THIS PRIVACY POLICY DESCRIBES THE WAYS WATER PASSING CORPORATION D/B/A HONOR PET AND ANY OF OUR AFFILIATES (“Honor Pet”, “we”, “us”, “our”) COLLECT, PROTECT, USE, AND STORE YOUR PERSONAL INFORMATION (“Personal Data”). YOU ACCEPT THIS PRIVACY POLICY BY USING OUR WEBSITE, MOBILE APP, SOCIAL MEDIA SITES, OR THROUGH ANY OTHER MEANS (collectively the “Services”).
By using the Services, you acknowledge that you have read and understood this Privacy Policy and you accept and agree to be bound and abide by it. If you do not agree with the provisions of this Privacy Policy, do not use or visit the Services. We may amend this Privacy Policy at any time. The revised version will be effective as of the “last updated” date posted at the top of the policy. If we make material changes, we may notify you either by posting a notice of such changes, by directly sending you a notification, or as otherwise required by law. We encourage you to review this Privacy Policy frequently for any revisions or amendments.
If you are a veterinary provider, please see our Privacy Policy for Veterinary Providers.
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SCOPE AND CONSENT
By using the Services, you accept this Privacy Policy and consent to our collection, use, and disclosure of your Personal Data as described herein and as permitted under applicable privacy laws and regulations.
This Privacy Policy does not apply to our veterinary providers. If you are a veterinary provider, please see our Privacy Policy for Veterinary Providers.
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How Honor Pet Collects Your Information
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Information You Provide to Honor Pet
When you use our Services, we may collect the following types of Personal Data directly from you:
- Name
- Address
- Phone number
- Email address
- Pet information, including name, species, breed, and age
- Appointment details and preferences
- Payment information (e.g., credit card details for billing purposes)
- Any other information you may provide during interactions with us
If you contact us via phone, we may record the call to monitor customer service quality and train employees. We will notify you if a call is being recorded as required by law.
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Information Honor Pet Collects Automatically
When you visit the Honor Pet website or use the Services, we may automatically collect Personal Data sent to us by your computer or mobile device. This Personal Data may include:
- IP address
- Device information (e.g., type, operating system, browser type)
- Geolocation data
- Website interaction details (e.g., pages viewed, time spent on the site)
- Cookies and Tracking Technologies
We use cookies, web beacons, and other tracking technologies to improve the functionality and performance of our website, analyze user interactions, and provide personalized content or advertising. You can manage cookies through your browser settings, but disabling them may affect the functionality of the Services. For more details, visit http://www.allaboutcookies.org. We do not respond to Do Not Track (DNT) signals but continue to collect data as outlined in this policy.
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Information Collected from Other Sources
We may collect Personal Data about you from other sources to, for example, help us correct or supplement our records, improve the quality of the Services, prevent or detect fraud and support our marketing and analytics. Such sources may include payment processors, data brokers, third-party ad technology companies, and veterinarians (such as specific pet health information, diseases or conditions, prescriptions, treatments). We may use this information consistent with this Privacy Policy.
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How Honor Pet Uses Your Information
We use your Personal Data for the following purposes:
- To provide the Services, including scheduling and providing pet end-of-life care services
- To process payments and provide receipts
- To communicate with you about appointments, updates, and important Service-related information
- To improve our Services and develop new offerings
- To personalize your experience with our Services
- To ensure the security and integrity of our website and mobile application
- To comply with legal obligations and protect against fraud or unauthorized use of the Services
- To enforce our agreements, terms, conditions, and policies
- To fulfill any other purpose for which you provide it.
- In any other way we may describe when you provide the Personal Data.
- For any other purpose with your consent.
We may use your Personal Data to create de-identified and/or aggregated information, such as de-identified demographic information, de-identified location information, information about the device from which you access our Services.
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How Honor Pet Shares Your Information
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With Service Providers
We may share your Personal Data with service providers who assist us in delivering our Services, such as payment processors and customer support platforms. These providers are contractually obligated to use your Personal Data only for the purpose of providing their services to us.
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With Advertising Partners
We may share your Personal Data with certain advertising partners who conduct or assist us with marketing, as well as advertising and social media partners who we allow to place cookies (or similar technology) in the Services as necessary to their provision of various services, including but not limited to ad attribution, ad placement, audience measurement, social sharing, and site analytics.
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For Legal and Safety Purposes
We may disclose your Personal Data when required to comply with applicable laws or legal requests, to enforce our agreements, or to protect the safety of our users, employees, or the public.
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With our Affiliates
We may share your Personal Data with our affiliates for administrative purposes.
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In Connection with a Business Transaction
If we are acquired by a third party as a result of a transaction such as a merger, acquisition, or asset sale, or if our assets are acquired by a third party in the event we go out of business or enter bankruptcy, some or all of our assets, including your Personal Data, may be disclosed or transferred to a third party acquirer in connection with the transaction.
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Other Purposes
We may share your Personal Data for any other purpose disclosed by us when you provide the Personal Data.
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With Your Consent
We may share your Personal Data with third parties based on your explicit consent.
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Anonymized Data
We may also share anonymized, aggregated data that does not identify individuals.
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Data Retention
We retain your Personal Data only as long as necessary to provide the Services and for other legitimate business purposes, including complying with legal obligations and resolving disputes. When your Personal Data is no longer needed, we securely delete or anonymize it.
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Your Options
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Notifications
You may opt out of marketing communications by following the instructions in our emails or contacting us at care@honor.pet. However, you cannot opt out of operational communications necessary for providing the Services.
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Accessing and Updating Your Information
You can review and update your Personal Data by contacting us at care@honor.pet or through your account on our website.
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Deleting Your Information
You may request the deletion of your Personal Data, subject to legal or contractual obligations requiring its retention. To request deletion, contact us at care@honor.pet.
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Security Measures
We use a combination of physical, technical, and organizational measures to protect your Personal Data. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of your account credentials and promptly reporting any unauthorized access to us.
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Children Under the Age of 18
The Services (including our sites and apps) are not intended for children under 18 years of age. No one under age 18 may provide any Personal Data through the Services. We do not knowingly collect Personal Data from children under 18. If you are under 18, do not use or provide any Personal Data to us through the Services, or provide any Personal Data about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use, via any other means. If we learn we have collected or received Personal Data from a child under 18 without verification of parental consent, we will delete that Personal Data. If you believe we might have any Personal Data from or about a child under 18, please contact us at care@honor.pet.
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STATE PRIVACY RIGHTS
State consumer privacy laws (including those of California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Montana, Oregon, Tennessee, Texas, Utah, and Virginia) may provide their residents with additional rights regarding our use of their Personal Data, including rights to:
- Confirm whether we process their Personal Data.
- Access and delete certain Personal Data.
- Correct inaccuracies in their Personal Data, taking into account the information’s nature processing purpose (excluding Iowa and Utah).
- Data portability.
- Opt-out of Personal Data processing for:
- targeted advertising (excluding Iowa);
- sales; or
- profiling in furtherance of decisions that produce legal or similarly significant effects (excluding Iowa and Utah).
- Either limit (opt-out of) or require consent to process sensitive Personal Data.
The exact scope of these rights may vary by state. To exercise any of these rights please, please contact us at care@honor.pet.
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PRIVACY NOTICE FOR CALIFORNIA RESIDENTS
If you are a California resident, you have certain additional privacy rights under the California Consumer Privacy Act of 2018 (“CCPA”). Those rights are all discussed in this Privacy Notice for California Residents section of our broader Privacy Policy.
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Your Rights Under the California Consumer Protection Act
The following rights (in this section) are available to California residents.
- Right to request disclosure of information collected. You have the right to request details on the specific Personal Data we’ve collected about you during the past 12 months. We provide detailed information about the types of information we collect throughout this broader Privacy Policy, but you may also contact us directly to inquire about your Personal Data specifically, as described in this Privacy Notice for California Residents section.
- Right to request disclosure of information shared or sold. First, we do not sell your Personal Data (or “personal information,” as used in the CCPA) within the meaning of the CCPA. That said, we do share certain data about some of our users with service providers. This sharing is outlined in this broader Privacy Policy, as well as below. You have the right under the CCPA to contact us at any time, as described in the section below, to request this information from us.
- Right to opt out of selling of your Personal Data. As stated above, we do not sell your Personal Data, within the meaning of the CCPA. That said, in the event that we ever do choose to sell data to third parties, we will provide a method to allow our users to opt out of that selling, in accordance with California law.
- Right to request deletion of data. You have the right to request deletion of your data, unless an exception applies. Examples of exceptions include when we need to keep data to meet legal obligations, detect fraud, investigate reports of abuse or other violations of terms, or fix security issues. Additionally, an exception would apply if we would be unable to provide the Services that you signed up for without the data, in which case, you are free to request account deletion and cease use of the Services. See more about this throughout the broader Privacy Policy. Once we’ve verified your request, we’ll delete your Personal Data (unless an exception applies) and will direct our service providers to do the same.
- Timely response. You have the right to make two free requests in any 12-month period. We will respond to your request within 45 days, and in more difficult cases we may extend our response time by another 45 days.
- Non-discrimination. You are entitled to exercise the rights described above free from discrimination. We will not discriminate against you because you exercise your rights. For example, we will not deny you any goods or services, charge you a different price, or provide a different level or quality of goods or services just because you exercised your rights under the CCPA.
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Contacting Us (CCPA Purpose)
To make any inquiries, request, or exercise any of your rights granted under California Consumer Protection Act, you can contact us by email at care@honor.pet. Please state that you are a California resident in that communication. We may need to go through a few verification steps after you reach out, but we’ll help you through that.
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Information We Collect (CCPA Required Disclosure)
As we address throughout this Privacy Policy, we collect Personal Data for a range of purposes, though primarily to allow us to provide and improve our Services. In the last 12 months, we have collected the following types of Personal Data about our users. In some cases the data is provided directly by users. In other cases it was provided by third parties, or obtained through user interaction with our Services.
- Identifiers, such as your name, email address, IP address, username, or other similar identifiers. We primarily use these identifiers to create your account, maintain security of our Services, and communicate with you.
- Customer records information, such as credit card number or debit card number. We primarily use these types of information to facilitate transactions and payments and to communicate with our users. (This category under CCPA overlaps with other categories.)
- Characteristics of protected classifications under California or federal law, such as your gender, age, sexual orientation. We let you provide this information if you wish to add it to your profile.
- Commercial information, such as payment history and purchase history. We primarily use this type of information to keep track of user transactions and for internal business and financial recordkeeping.
- Internet or other electronic network activity information, such as session logs, search history, information about your interaction with a website, application, or advertisement. We primarily use this type of information to improve our own understanding of our Services.
- Geolocation information, such as your IP address which provides a rough approximation of location, or from your mobile device’s GPS or location services, if you use the app and enable location services. We use this data primarily to understand where users are accessing the Services, and in some cases to provide more relevant advertising.
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Information Sharing (CCPA Disclosure)
In the past 12 months, we’ve disclosed the above categories of information for business purposes, or at your direction, to our service providers, affiliates, and other third parties. For instance, we share Personal Data about our users with our data hosting and storage providers. For more details please refer to the section above entitled How Honor Pet Shares Your Information. We have agreements with our service providers which limit their ability to use your information and require them to ensure its confidentiality.
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Exemption for Information Related to Federal Compliance
Due to our compliance with federal regulations, certain customer data collected by Honor Pet may be exempt from the CCPA. Federal regulations such as the Gramm-Leach-Bliley Act (GLBA) may govern data related to services provided, including euthanasia and aquamation, and exempt such data from CCPA requirements.
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Updates to this CCPA Section of the Privacy Notice for California Residents
We will update this Privacy Notice for California Residents every 12 months and let you know when we’ve made updates, consistent with our Privacy Policy.
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SECURITY
We implement safeguards to protect your Personal Data, but we cannot guarantee absolute security against unauthorized access. Your Personal Data is stored with us and third-party service providers that are bound by confidentiality agreements. The safety and security of your Personal Data also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our website, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.
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Contact Honor Pet
If you have questions or concerns about this Privacy Policy, please contact us at:
Honor Pet
717 Mateo Street, Los Angeles, CA 90021